Selling Your Home


The Palma Approach


With years of experience selling homes in Queens, Nassau and Suffolk my expertise along with Keller Williams Real Estate  possess the hard-earned skills and industry prowess to sell your home in weeks. In addition to our free home evaluation, we offer a strategic blend of high definition marketing and personalized services that are 100% free to the seller
Check out our Fall 2020 Seller Guide

Palma/ Chen Plan of Action


Through a balance of technology, marketing, and personal services, Keller Williams team has developed a comprehensive marketing package to bring maximum exposure to your property. Positioning your home before the greatest number of potential buyers, we advertise all homes for sale across our vast digital network and social media.
  1. How We Help Sell Your Home
  2. Free MLS Registration on Multiple Listing Services
  3. Free Market Analysis by Ariel Palma 
  4. Free Professional Photos, Virtual Tour, and Aerial Videography Pre-Qualify Every Buyer and Schedule Showings with Sellers
  5. I will be present at Every Showing

Why Hasn’t My Property Sold?


Reason 1
Look at the Condition of Your Home

Look at your home with a critical eye and put yourself in the buyer’s position. Your home must compete against not only other homes for sale but brand new ones as well. The more you can do to make your home look appealing to a buyer, the better your chances are for a quick sale. Improve the condition of your home with painting and flooring. Repainting doesn’t cost too much, and will usually make the biggest impact on buyers.

Reason 2

It’s the oldest cliché in the world, but it’s true. When it comes to real estate, it’s all about location! Factors such as schools, crime rates and visual appeal of the neighborhood can all affect how desirable a home’s location is. If you’re in a less desirable location, a real estate agent may help to minimize some of the impact by suggesting improvements to the house. Remember, an identical home in a bad location won’t sell for as much as the same home in a better location.

Reason 3
Your Price is Too High

The most common reason for a home not selling is that the asking price has been set too high. You’ll want to look at other homes for sale that are as similar and as close to yours as possible. If they are going for less than what you are asking, you may be priced too high. Competing against other homes and what buyers are willing to pay is what will determine final sales prices.

Reason 4
The Market Is Slow

You’ll hear it described as a slow market, a buyers market, or maybe a cold market, but it all means the same thing. Simply put, home sales in the local area or market are slow. This means there are too many homes for sale and not enough active buyers. To combat a slow market, the most effective strategy is to sell at a lower price. You can also offer to pay some concessions to help a buyer in financial constraints. The ultimate way to beat a slow market is to lower your price

Understanding the Real Estate Market

According to the National Association of Realtors:

If a house is priced correctly -

One in every seven showings should receive an offer.

If your house is not being shown 

It means the asking price is too high for the neighborhood. In this case, a major price adjustment is recommended.

If your house is being shown  but no offers have been made

It means that buyers are finding better deals for the same price. A moderate price adjustment is recommended in this case.

If your house has a lot of activity but the buyers choose another property

A minor price adjustment is recommended

Example of How We Show Case Your Property