Campaign Design
Project Type:
Winter Olympics
Tool Used:
Photoshop, Illustrator
The Winter 2026 Olympics Campaign Design Project aims to develop a comprehensive branding and promotional campaign that captures the excitement, unity, and spirit of the upcoming Winter Games. The campaign will feature a cohesive visual identity that includes bold graphics, engaging messaging, and a color palette inspired by the winter season and Olympic traditions, ensuring a memorable and impactful presence across all media platforms.
Font
This typeface's contemporary feel aligns well with the dynamic and energetic spirit of the Winter Olympics, while its versatility allows it to blend seamlessly with other visual elements in the campaign.
Sketches
My inspiration for the sketch came from the fluid and expressive movements of a flamenco dancer. The goal was to create a logo design that feels dynamic and alive, with sweeping lines and curves that mimic the flow of the dancer’s dress and the graceful motion of her movements. By focusing on fluidity, I aimed to convey both the energy and artistry of flamenco, bringing a sense of movement and life into the design.
Digital Iteration
Multiple logo iterations for my Olympic project did not work due to issues with shape, color, and text. Some shapes were too complex or lacked the fluidity needed to represent the dynamic nature of the Winter Games, making the logo appear cluttered or static. The color schemes struggled to evoke the feeling of winter or align with Olympic colors; some combinations lacked contrast, reducing visibility, while others were overly vibrant, detracting from the aesthetic. The text styles were also problematic—fonts were either too bold, overwhelming the symbol, or too light, losing impact. Additionally, the typography didn’t harmonize with the design, creating a disconnect. As a result, the logo couldn’t effectively capture the spirit, unity, and excitement of the Winter 2026 Olympics.
Final logo
The final logo features an abstract figure, designed with fluid, geometric shapes to evoke motion and energy. The colorful ring encircling the figure symbolizes unity and the dynamic spirit of the Winter Olympics, reflecting Spain’s vibrant identity as the 2026 host. The minimal and modern aesthetic ensures the design is both striking and memorable.
Lockup
The purpose of this approach is to create visual harmony, making the logo adaptable for multiple uses across various platforms and media. This flexibility ensures that the logo maintains its integrity, whether it’s displayed on digital screens, printed materials, merchandise, or large-scale signage. By establishing consistent guidelines for spacing, alignment, and proportion, this approach not only strengthens brand recognition but also enhances clarity and cohesion in all applications, making the logo both versatile and impactful in diverse contexts.
Enviromental Contact
Color Palette
I chose these colors to align with the colors of Spain’s flag, symbolizing unity and national pride for the 2026 Winter Olympics campaign. The red, blue, and green tones work together to represent the vibrancy and diversity of the country.
Pictogram
This design showcases a series of pictograms representing various Winter Olympic sports. Each pictogram uses minimalistic and dynamic shapes to illustrate the essence of the sport while maintaining a cohesive and fluid style across all icons
Pictogram Sketches
The goal was to create a Pictogram design that feels dynamic and alive, with sweeping lines and curves that mimic the flow of the dancer’s dress and the graceful motion of her movements. By focusing on fluidity, I aimed to convey both the energy and artistry of flamenco, bringing a sense of movement and life into the design.
Inspiration
Flamenco is a traditional Spanish art form that combines music, dancing and singing, It originated in Andalusia and is characterized by its passionate and expressive movements. Flamenco is considered and important part of the cultural heritage of Spain.
