Deep Dive

Project Type:

Kiosk design

‍Tool Used:

Photoshop, Illustrator, XD

This group project aims to design a self-service functionality for the kiosk, reducing the pressure of interacting with salespeople at a dealership. It will clearly display all vehicle fees, allow for paperwork completion at the kiosk, and streamline the process, reducing wait times and stress. My role in this project includes working as the UI/ UX designer, wire-frame designer, mockup creator, and contributing to group research and testing to ensure user-friendly functionality.

Brand Research

Competitor

Market Research

Design Thinking

Empathy

We sought to identify and try to understand the user’s experience and pain points that they have associated with the car buying process before beginning the design.

Experimentalism

We brainstormed and sketched ideas and concepts that were moving in the right direction but weren’t necessarily the best solution to the problem at hand.

Integrative Thinking

Looking at all the important areas that are in need of improvements and are searching for ways to dramatically improve them.

Persona

I used a persona to model pain points by identifying and outlining specific frustrations and challenges that users typically face. This approach helped me focus design solutions on real user needs, ensuring that my design addresses the most significant issues, improving usability and overall user satisfaction.

Storyboard

I utilized a storyboard to visually illustrate the pain points users experience and how our product addresses these issues. By mapping out a user's journey through a series specific scenarios, I highlighted where common frustrations occur and demonstrated how our product provides solutions at each step. This approach allowed me to effectively communicate the real world impact of our product, showing why it’s needed and how it directly improves the user’s experience.

Sketches

The kiosk sketch design features a clean, user friendly interface with a clear layout for easy navigation. It emphasizes a minimal aesthetic, using bold headings and intuitive buttons to guide users through options efficiently. The design includes a large touchscreen with easily recognizable icons, ensuring accessibility and clarity for all users.

Palette

Final Product

User Experience

Link to Design

Flow 1

Selected for its association with the Acura brand, this deep blue conveys sophistication, trust, and stability. It complements the black while adding depth to the overall design, aligning well with the brand's identity and the theme of the project.

Font

This font matches the Acura logo, aligning perfectly with the brand's identity. Its bold, futuristic design adds emphasis to titles and key information, reinforcing the Acura-themed aesthetic of the project.

Wire frame

It utilizes a combination of touch screen kiosks and virtual reality. The car-buyer uses the kiosk to select a model and make customizations to interior and exterior colors and finishes, as well as choosing specifications such as drive train, special features, accessories, and styling.

The car buyer uses the kiosk to select a model and make customizations to interior and exterior colors and finishes, as well as choosing specifications such as drive train, special features, accessories, and styling.

First Iteration

In the first iteration of my kiosk design, I placed the image on top with text underneath. This layout aimed to create a straightforward visual flow, leading users to see the image first before reading the accompanying information. However, during testing, I found that this arrangement didn’t fully capture users' attention or guide them effectively through the information. This insight led me to explore other design options that could better balance visuals and text for improved usability and engagement.

Using Deep Dive Methodology and Innovative Design Thinking, our team was able to empathize with the customer experience of purchasing a new vehicle and identify pain points associated with that process. We developed a concept that puts control in the customers hands, eliminating high-pressure sales tactics, wait time, and interactions with a multitude of salespeople. Our solution re imagines the car-buying process and effectively resolves customer pain points.