Corks n Things
Objective
Focus
Branding & Brand Identity | Logo Design | Editorial Design | Web Design | Typography
Key Words
Connection | Modernization | Visual Language
To rebrand and strengthen the company's identity by refining its logo, color palette, and typography to better align with its core values. This project also focused on enhancing brand messaging to establish a modern and relatable tone, creating a more effective connection with the target audience.
Original Logo
Palette
Sketch
Digital Iteration
While the simplicity and balance are visually striking, the shapes lack a clear connection to the brand's identity or message, making the design feel somewhat detached or generic. The exaggerated curves and symmetry come across as overly polished, which may feel out of place if the brand emphasizes authenticity, organic qualities, or storytelling. Without any contextual elements, such as supporting imagery or typography, the design feels isolated and does not effectively communicate the brand's values or personality.
Final Logo
The final logo for 'Corks N Things' features an elegant, abstract monogram that immediately draws attention with its graceful curves and bold structure. The combination of the rich color’s typography creates a sophisticated yet approachable aesthetic. The typography is clean and friendly, with a slight shadow effect adding depth, making the overall design feel dynamic and memorable.
Lockup
The purpose of this approach is to create visual harmony, making the logo adaptable for multiple uses across various platforms and media. This flexibility ensures that the logo maintains its integrity, whether it’s displayed on digital screens, printed materials, merchandise, or large-scale signage.
Patterns
For the packaging and merchandise, I used pattern elements that align with the brand’s identity while adding visual appeal. These include repeated leaf motifs that symbolize growth and nature, geometric shapes that create a modern, structured look, and organic textures like tree bark to enhance the natural theme.
This font’s versatility and consistency with the brand’s values make it an ideal choice for effective and engaging design. This typeface's contemporary feel aligns well with the dynamic and energetic spirit of the brand, while its versatility allows it to blend seamlessly with other visual elements in the campaign.
Font
These colors work together to create a strong, cohesive visual identity that aligns with the brand’s refreshed direction.
This sketch is a rough representation of a tree, focusing on the natural flow of branches. The hand-drawn style gives it an organic and authentic feel, capturing the essence of growth and nature.
New Logo
Enviromental Contact
The "Cork N Things" logo appears outdated due to its ornate script, muted colors, and clipart-like illustration. It lacks the clean, minimal design and boldness typical of modern brands.
